On Saturday, February 14, Palm Tree Music Festival made its debut in West Palm Beach, transforming the waterfront into an elevated, sun-soaked festival experience. Set against the city’s iconic coastal backdrop, the event blended world-class live music with Palm Tree Crew’s signature upscale, lifestyle-driven production. The event was a collaboration between Palm Tree Crew and Related Ross, reflecting Related Ross’s long-term commitment to investment in West Palm Beach as part of its broader transformation into a world-class destination for business, art, dining, and luxury living.

On the waterfront of West Palm, the event featured unforgettable performances from headliners including Calvin Harris, Palm Tree Crew Co-Founder Kygo, Sofi Tukker, BUNT. and more, along with electric opening sets.

Festivalgoers enjoyed premium VIP amenities, luxury hospitality offerings, and immersive brand activations throughout the grounds. Participating partners included Don Julio, Celsius, Matua Wine, Saint James Iced Tea, Aviator Nation and Surf.

• Tequila Don Julio brought the crisp, elevated taste of Tequila Don Julio Blanco to Palm Tree Music Festival in West Palm Beach with a coastal-inspired bar experience designed to complement the festival’s sun-soaked setting. Positioned along the waterfront, the Tequila Don Julio experience invited guests to enjoy premium Blanco cocktails made with 100% Blue Weber Agave, including refreshed takes on the classic margarita and a festival-exclusive “West Palm Piña” made with pineapple and honey. Exclusive bottle offerings were available within VIP areas, allowing festivalgoers to raise a glass with Tequila Don Julio throughout the weekend.
• CELSIUS returned as the Official Energy Drink Partner of Palm Tree Music Festival, bringing all the good vibes and keeping attendees energized throughout the festival. Attendees recharged with an ice-cold can of CELSIUS, captured memories at the branded photo moment, and danced the night away.
• Matua Wine, created a lively connection point for festivalgoers at the Matua Sauvy Social, where attendees mingled between sets, met fellow fans, and sipped Matua’s signature New Zealand Sauvignon Blanc, alongside refreshing pours of Matua Lighter and Matua Coolers.
• Saint James Iced Tea brought their ultra-refreshing, 100% organic iced teas to this year’s Palm Tree Music Festival in West Palm Beach, where complimentary bottles of their fan-favorite flavors were handed out at their GA sampling bar and sold at concession stands throughout the festival.
• Aviator Nation created a vibrant shopping destination for festivalgoers, where attendees browsed exclusive co-branded merchandise all while celebrating the brand’s handmade-in-LA, 1970s-inspired rad clothes for rad people.
• Surf joined the West Palm Beach festival as the official dating app partner of the weekend, introducing an in-app Palm Tree Crew filter that allows fans to discover and connect with other attendees before, during, and after the event. Rather than relying on proximity alone, the feature creates a dedicated digital community for Palm Tree fans — extending the festival experience beyond the grounds.
• Additional sponsors included Whispering Angel, Olukai, Dos Hombres, and Aspen Vodka.

“Bringing our Palm Tree Music Festival to West Palm Beach has been an incredible milestone for Palm Tree Crew,” said Myles Shear, co-founder of Palm Tree Crew. “The energy from the community and visitors alike exceeded every expectation. Our partnership with Related Ross gives us the opportunity to build something enduring that elevates the city’s cultural landscape for years to come.”