SSBD Fest Surpasses $690K in Fan Investment, Closes WeFunder Campaign

SSBD Becomes One of the First Festivals Worldwide to Offer Fan Equity, Exceeding $690K in Support

Same Same But Different (SSBD), the independent Southern California music festival, has officially ended its WeFunder campaign after topping more than $690,000 in total community investment from fans and supporters nationwide. The achievement marks a standout moment in live events, positioning SSBD as one of the first music festivals in the world to invite its audience to become equity-owning stakeholders in the festival.

The campaign launched in October, following the sold-out 2025 edition, signaling a new approach for independent festivals looking to grow: raising capital while remaining creatively independent and community-driven. SSBD has emerged as one of the fastest-growing festivals in the U.S., posting 33% year-over-year growth, a 40% fan retention rate, and $2.5M+ in annual revenue—all accomplished without major outside capital or corporate backing.

Individual investments ranged from $100 to $50,000, with the most popular option being the $10,000 tier, which included long-term equity plus lifetime passes and bring-a-friend perks. Funds from the raise will support festival upgrades, expanded immersive experiences, and the rollout of year-round programming, while helping SSBD stay community-first and creatively independent.

Ultimately, SSBD’s WeFunder campaign stands as a strong proof of concept for scaling a festival without losing what makes it independent—embracing ownership models that build deeper loyalty, unlock new capital, and place the future in the hands of the people who care most.

Follow SSBD:
Website | Facebook | Instagram | X | YouTube