Boots ’N Beats Is Bringing Country & EDM Together — and It’s Selling Out Across North America
Founded By A Group Of Young Entrepreneurs, Boots ’N Beats Has Sold Over 40,000 Tickets This Year
Boots ’N Beats Is One of the First National Event Series To Unite Country & EDM
Boots ’N Beats has become one of the fastest-growing live event brands in North America — and one of the first to merge Country and EDM at a national scale.
What started as a small concept aimed at uniting fans across genres has exploded into a 100+ show touring series selling out venues coast to coast. In 2025 alone, the team has sold over 40,000 tickets, with projections to hit 60,000 tickets by year’s end.
“The fan response has blown us away. Country fans, EDM fans—it’s been amazing watching two worlds collide and build a completely new kind of concert experience.” – Ryan Sterne, Co-Founder
Under the Cracked Live portfolio, the series has hit more than 50 cities and continues to expand across the U.S. and Canada. Each show opens with an acoustic set of fan-favorite Country covers before transitioning into a DJ-driven headline set that fuses Country hits with high-energy electronic drops. The result is a night that feels familiar yet fresh — a crowd singing along to Luke Combs one minute and dancing to a Calvin Harris–style remix the next.
Behind the scenes, Boots ’N Beats runs on a forward thinking business playbook. Co-founder Ryan Sterne’s background in business operations, partner Brendan McLaughlin’s branding and advertising experience, and strategic partner Dan Morgan’s system-building capabilities have powered rapid expansion — from one show per month in February to ten shows by April, and now 10–15 shows per month.
Their strategy blends startup discipline with creative innovation. By treating each city like its own micro-market, they test and refine creative in real time, optimizing everything from pricing to ad copy to maximize engagement.
With future plans to book major artists and expand internationally, Boots ’N Beats is proving that Country and EDM can coexist — and thrive together.
Upcoming Tour Dates:
Nov 7 – Anderson, SC – Wendells
Nov 7 – Buffalo, NY – Buffalo Iron Works
Nov 7 – Raleigh, NC – The Lincoln Theatre
Nov 8 – Minneapolis, MN – Varsity Theater
Nov 8 – Asbury Park, NJ – House of Independents
Nov 15 – Portland, OR – The Den
Nov 15 – Roseville, CA – Goldfield Trading Post
Nov 21 – Las Vegas, NV – AREA15
Nov 21 – Charleston, SC – Music Farm
Nov 21 – Phoenix, AZ – Thunderbird Lounge
Nov 22 – Long Island (Wantagh), NY – Mulcahy’s
Nov 28 – Edmonton, AB – Union Hall
Nov 29 – Calgary, AB – Arrowhead Event Centre
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About Boots ‘N Beats:
Boots ’N Beats is a live music experience at the intersection of Country and EDM. The show opens with an acoustic set of our favorite Country covers. Followed by a headlining DJ who blends Country tracks with EDM drops. Boots ‘N Beats creates a night that feels familiar but with a fresh new concept.
We started Boots ’N Beats to bring people together across genres – Country fans, EDM fans, and everyone in between. It’s about connecting two worlds, creating singalongs and dance floors that cross boundaries of age, gender, and background. The concert series highlights our favorite parts of live entertainment, live elements with dance music. It has exploded this year.
If you like artists like Avicii, Calvin Harris, John Summit, Disco Lines, Luke Combs, Luke Bryan, or Zac Brown Band, you’ll find something to love here.