Great Heat Music Festival: Pulse Events Reignites Summer with a Cultural Revival
A Setback Becomes a Statement
The Great Heat music festival is a cultural rebirth born from unexpected changes. Originally planned as S2O New York 2.0, Pulse Events transformed the setback into a bold new experience. The event now symbolizes resilience, creativity, and community.
Through this pivot, the Great Heat music festival positions itself as a modern celebration with deep cultural resonance.
The Cultural Roots of Great Heat
“Great Heat” (大暑) comes from the Chinese solar calendar, signifying the year’s most powerful days. Pulse Events used this inspiration to reimagine the festival as more than just a party—it’s a celebration of intensity, transformation, and unity.
As a result, the theme elevates the event’s identity, connecting heritage with contemporary music culture.
Festival Highlights & Information
- Location: Avant Gardner, Brooklyn
- Dates: July 25–26
- Tickets: S2O tickets honored | Refunds: dice.fm/refund
The new venue enhances the experience for fans, offering a more immersive atmosphere and elevated production. Learn more at Avant Gardner.
Who’s Performing at the Great Heat Music Festival
Main Stage Lineup
- Major Lazer
- Dillon Francis
- SLANDER
- Malaa
Local Talent at Kings Hall
The second stage will spotlight emerging NYC artists, reflecting Pulse Events’ commitment to community and inclusion. This mirrors their Spring Festival: Lunar New Year production—a successful example of cultural and musical fusion.
Message from the Pulse Events Team
“This wasn’t a cancellation—it was a collaboration,” shares CEO Luffy Huang. “The Great Heat music festival honors tradition while creating something new and unforgettable.”
Pulse Events continues to make its mark, with past successes producing tours for EXO, Big Bang, and global DJ headliners like Martin Garrix and Afrojack.
Festival With Meaning: More Than Just Music
Through this event, Pulse isn’t just offering entertainment. They’re creating an immersive, inclusive, and culturally conscious experience. For attendees, the Great Heat music festival is an opportunity to celebrate identity and unity through sound and spectacle.
Ticketing & Refund Info
️ Already have a ticket? You’re all set!
Refund requests accepted at dice.fm/refund until Friday, July 18 at 12PM ET.
Questions? Visit pulseevents.us for official event info and updates.
Get Ready for the Great Heat Music Festival
Don’t miss this transformative summer celebration. Join the Great Heat music festival for two unforgettable nights of music, culture, and community in the heart of Brooklyn.
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