Ten Years of Heldeep: Oliver Heldens Celebrates a Decade of Sound, Community, and Creativity at ADE
From bedroom beginnings to a global imprint, Heldeep Records’ tenth anniversary brought fans and friends together for an unforgettable night at Melkweg, capped by a surprise B2B2B with Tchami and Don Diablo
Amsterdam, Netherlands — Wednesday night at Melkweg, Oliver Heldens marked a major milestone for his imprint Heldeep Records with a special ten-year anniversary showcase during Amsterdam Dance Event (ADE). The sold-out event brought together fans, artists, and label friends for a night that reflected both Heldeep’s history and its continued role in shaping the sound of modern dance music.
The evening opened with a warm-up set from Tollef, followed by a steady progression of energy through performances by Lee Foss and Tchami. The night’s biggest surprise came when Heldens was joined on stage by Tchami and Don Diablo for a first-ever back-to-back-to-back set — an unexpected collaboration between three leading figures in electronic music that drew one of the loudest reactions of ADE so far. The trio’s chemistry and shared musical roots made for a seamless mix of styles, bridging house, future, and melodic sounds.
Heldens later returned for a solo performance that traced his own evolution over the past decade—from his breakout moment with “Gecko (Overdrive)” to his deeper, more techno-influenced work as HI-LO. The night concluded with Chocolate Puma, whose closing set served as a reminder of the Dutch scene’s longstanding influence and its connection to Heldeep’s identity.
What Heldeep is to Heldens
Founded in 2015, Heldeep Records began as Heldens’ personal creative outlet and has since grown into a respected international label, known for discovering new talent while supporting established artists. Over the past ten years, it has released hundreds of tracks across house, tech house, and melodic techno, amassing billions of streams and hosting events from Miami to Tokyo. Beyond its catalog, Heldeep has built a strong community around a shared passion for quality, forward-thinking dance music.
Reflecting on the night, Heldens said: “Heldeep has always been about creative freedom and connection. Celebrating ten years surrounded by so many friends and supporters means a lot. I couldn’t think of a better place to do it than Amsterdam during ADE.”
The 10 Years of Heldeep event underscored what the label has achieved so far — and hinted that its next chapter is only just beginning.
About Oliver Heldens
Oliver Heldens is one of the most prolific and forward-thinking artists in electronic music, with over 4 billion streams, multiple No. 1 hits, and a sound that blends mainstage house with cutting-edge techno. Since his breakthrough in 2013 with “Gecko,” which later became a triple-platinum UK chart-topper with vocals from Becky Hill, Heldens has established a unique space in global edm under both his own name and his darker, more underground alias, HI-LO.
As a producer, Heldens is known for his fearless creativity and genre-defying collaborations with legends like Nile Rodgers, Kylie Minogue, David Guetta, Armin van Buuren, and Tiësto. His remix credits span pop and electronic royalty, including Dua Lipa, Calvin Harris, Coldplay, Depeche Mode, Jamiroquai, and Justin Timberlake. He also leads a thriving ecosystem of labels—Heldeep Records, OH2, and HILOMATIK—which serve as platforms for both emerging and established talent in house and techno, with releases from ALOK, ZHU, Green Velvet, Chocolate Puma, Eli Brown, and James Hype, among many others.
Through his HI-LO alias, Heldens has become a leading figure in the global techno scene, with notable releases on Drumcode and Filth on Acid, including seven collaborations with Reinier Zonneveld. HI-LO tracks are regularly supported by artists like Carl Cox, Solomun, Charlotte de Witte, Adam Beyer, Tale of Us, and Amelie Lens. In 2025, Oli’s global domination has continued, headlining major events like Ultra Music Festival Miami, Tomorrowland, Creamfields, ÎLESONIQ, The Indianapolis 500, and F1’s Dutch Grand Prix.
Heldens also dominates the airwaves with Heldeep Radio, now with over 575 episodes and syndicated on 180 stations across 55 countries, reaching 80 million monthly listeners. With relentless creativity and a focus on quality that spans club, festival, and radio audiences, Oliver Heldens remains one of electronic music’s most versatile and visionary figures, bridging underground credibility with mainstream impact.
Upcoming Tour Dates
25 Oct: AMF – Amsterdam, NL
01 Nov : Ultra Music Festival – Taipei, Taiwan
015 Nov : Dreamfields – Puebla, Mexico
02 Nov : Zero – Tokyo, Japan
29 Nov: LIV – Miami, FL
******** More TBA
