Hardwell is one of the few EDM superstars whose brand eclipses the genre he operates in. After years of hard work and shrewd marketing, the Dutch sensation has reached a point where every single musical endeavor of his will inevitably be praised by his devoted fan base.

This massive popularity had led to some creative complacency with his initial releases of 2017, but the producer has reined it in with the release of “Make The World Ours,” last month.

His latest work, Hardwell and Friends Vol. 1, might initially strike listeners as a halfhearted marketing ploy, but it would be better to look upon the album as a showcase of the talent and musical diversity Revealed Recordings has to offer, which include names like Kura, Kaaze, Atmosfearz and Maddix.

Hardwell’s name on each song simply gives the artists the reach and exposure that would they would struggle to attain alone. It’s beyond endearing to see Hardwell dedicate his brand name to promoting breakout producers operating in an increasingly oversaturated genre.

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